As
much as we dream daily about the future, in actuality we are presently living in
it. Fashion is unquestionably a product of the future, what you wear
today, will become a retrospect of tomorrow. Omar
Walden, director of marketing, executes this premise through his partnership in
the futuristic clothing line, RoboticSole; his two colleagues are Patrice C., founder
and CEO, and R. Diego, graphic designer. The line launched in 2011 through a mutual
love for fashion, music and sneakers. The brand urbanized its clothing around
four robotic characters. “RoboticSole's vision is to creatively cater to all
walks of life through our Robot characters. Each character is designed after a
certain lifestyle that encompasses all generations.”
Their specialty pieces are t-shirts, crew neck sweaters,
tank tops, beanies, snap-backs and accessories. The labels mission: “RoboticSole plans to set a name for itself by being creative; but,
most importantly, Different! RoboticSole
is a Faceless, Diverse and Creative movement that prides itself in shying away
from the norm!” When it comes to an actual retail store selling the brand, Omar
emphasizes; “Our ultimate goal is to own our own store. We're not too
interested in retail. We feel that in some cases being too accessible takes
away from the brand. We want to continue to be exclusive.” Walden invites us into the future of fashion
with his narrative on how he teamed up with his Sole mate, in addition to his candid cleverness.
Futuristic Rebels:
The name RoboticSole came from us
wanting the brand to yes, have that futuristic flair. We like to think of ourselves
as the “futuristic rebels” of fashion, hence Robotic.
We (my partner and I) also share the same love for sneakers and exclusive
footwear so of course Sole was
incorporated. During our 4 years at Virginia State University, there were many
up and coming brands. I actually interned for another company who wasn't
allowing me to have creative input. I'd run to Patrice, who is now my partner
discussing certain marketing strategies and ideas that I had, with her. She was
already in the process of designing the first RoboticSole tee and felt that I'd
be a great asset to the brand and at a NYC lounge we met, shook hands, and
became the founders of “RoboticSole”.
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| Ollie "The Takeover" Crew Neck Sweater |
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| The "Futuristic Rebel" crew neck |
Shooting Star:
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| Omar Walden, Director of Marketing, RoboticSole , wearing RoboticSole "Space Bound 2" crew neck |
Photography over the past few years has become a passion of
mine. I've always been a visual person who enjoyed capturing people, places and
things. I'm still somewhat of a novice with a lot to learn but I think that I
have a great eye, a great way of enhancing an average everyday moment and
adding character to the more eventful and/or memorable moments. Here are two of
my latest images. The first image is of my sister Ty-Kesha Hollman, taken with
a Nikon D3100 in Petersburg VA. I just wanted to capture her in her element.
She actually had no idea that I was shooting her, that plus the rising smoke
made the image that much better. The second image is of my beautiful wife to be
Samantha Johnson. On our way to Alvin Ailey in NYC I asked her to turn around
and I got this great shot of her. The admiration in her eyes is what I was
intrigued by.
Instagram! RoboticSole
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